New York - November 23 ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
The Norwegian designers behind the eco clothing line Blondes Make Better T-shirts will host Scandinavian Female Directors Break the Ice in New York, an event of the newly established SubZero° Short Film Fest, December 2nd at the Swedish Advertising School Hyper Island on 74 Orchard Street.
The focus for this event will be the dynamic group of creative women who are gaining an increasingly important foothold in Scandinavian film. Featured will be screenings of some of the most exciting recent and award winning short films — some qualified for the Oscar 2011, by Scandinavian female directors, showcasing the work of a dynamic group of women who are gaining an increasingly important foothold in the Scandinavian film industry, refocusing its vision and revamping its issues, utilizing their creativity to spotlight important social issues to promote awareness and debate.
Blondes Make Better T-shirts’ message is much the same. A creative group of Norwegian women, who in a rather clever fashion, are using t-shirts to raise awareness about their cause, the environment. The result is a collection of fashion forward tees and tanks sold to stores like at Harvey Nickols, Isetan and Sak’s 5th Ave. There will be a mini pop-up shop within the event to purchase tees from the limited “Break the Ice in NY” capsule collection.
The evenings events will include an Xmas Party throughout Hyper Islands three floors — including DJ’s, Scandinavian Xmas drinks with snacks and for added ambiance, projectors will be displaying vintage and recent award winning Norwegian commercials.
The goal of Scandinavian Female Directors Break the Ice in New York, is to promote this collective of brilliant women and engage a new audience and expose them to the creativity coming out of the Scandinavian region.
The Norwegian animated film Angry Man by Anita Killi has qualified for the Oscars 2011 six times. My Sandström has at the age of 24 already won the biggest film prize in Europe (one million SEK) for her short film Nudist. This film will be screened for the first time in US at SubZero° Short Film Fest. Linnea Widén’s film has Flashback has been screened at many festivals and has won the Award of Excellence at Amsterdam Shorts.
The Norwegian directors Iram Haq and Sara Eliassen will be guests at the festival, where they will present their films Little Miss Eyeflap and Still Birds and take part in a Q and A after the screening.
SubZero° Short Film Fest is a newly established platform dedicated to raise international awareness of new trends in Scandinavian film, who held its first event in April this year.